
The Grudge Match
What is your real value as a chief executive or any business leader in the age of AI? Have you asked yourself — can you be replaced? Or rather, will you be replaced? How would you know if it’s not too late?
Here’s what I found.
Like never before in history, a new technology has emerged that is not only the killer app of all time, promising ever greater efficiencies and insights, but is also a deadly ‘Iron Mike’ right hook to the face of your chief executive career, if you disrespect it. Which makes perfect sense.
As AI makes its way up the ladder of white-collar job functions, reducing the number of staffers needed each month, level by level it’s only logical it reaches the C-suite too, aggressively challenging the wisdom of the wise old owl perched high atop the ivory tower.
With AI agents and large language models consuming every functional discipline end-to-end, the era of executive wisdom and experience has forced that old bird out onto a slippery wet ledge.
At first glance most business leaders disregard the criticism. They argue their role is far more encompassing than any new know-it-all tech tool on the market.
But is that still true?
Partly. But once AI is given access to all your company data, industry data and macro-economic data, and can create a plausible path forward on paper, your relevance and guidance as a leader just may have red-shifted a few light-years behind the curve in my view.
So how does the role of the CEO hold up?
“A good CEO is someone who can see the big picture, but doesn’t get lost in the details.”
— Jack Welch, former CEO of General Electric
“A CEO needs to be able to make tough decisions, even when they are unpopular.”
— Indra Nooyi, former CEO of PepsiCo
“The best CEOs are the ones who can build a company that is greater than the sum of its parts.”
— Elon Musk, CEO of Tesla and SpaceX
“The best CEOs are the ones who can see the world through the eyes of their customers.”
— Tim Cook, CEO of Apple
“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.”
— Larry Page, co-founder and former CEO of Google
Notice a pattern? Fortune’s recent article AI is changing the CEO’s role puts it bluntly: in the age of AI, “traditional CEO credentials” like tenure and institutional knowledge are becoming less convincing, and boards are starting to ask harder questions about agility, learning speed, and real AI fluency rather than polished narratives.
If you think like me, then you think former Google CEO Larry Page nailed a big piece of the puzzle. It begs the question about the future. Why does this role still require a human at this cost?
As AI and its big brother Agentic AI open new doors with far wider and deeper insights across the business landscape, these same AI systems are quickly stripping away all the core mechanical repetitive tasks traditionally part of the Chief Executive’s job. The new CEO is the AI-CEO, one who welcomes and embraces the technology as a frame-braking paradigm shift.
This consequently leaves the harder job of judgment, building trust, communicating goals, managing governance and motivating staff to embrace AI.
If you ask consulting giant Cap Gemini on the front lines of executive advisory what remains hardest for AI to automate is that very legitimacy. That is setting direction, resolving conflicts, taking moral responsibility, and uniting people around the campfire. Things AI still can’t do just yet.
Meanwhile, those of us who appreciate AI but still find ourselves mired in day-to-day firefighting, unable to look up and execute on a coherent, long-term, forward-looking AI strategy at the same time, are most at risk.
Forbes contributor Larry English says it best: Future AI-embracing “CEOs must understand not only how AI affects their own operations, but also how it’s reshaping their customers’ industries. For long-tenured CEOs, the biggest risk isn’t ignorance but rather outdated mental models.”
In other words, pretending AI is just another efficiency tool to manage the as-is business better is tantamount to corner office suicide. The new AI-CEO must be urgently more self-aware and bold enough to reinvent themselves and the business, he argues.
At the same time, Meta CEO Mark Zuckerberg completely agrees. If AI can do a better job, let’s find out.
Meta’s “CEO AI Agent” is that first step. The AI is essentially a personalized info brain and omnipresent assistant to Mr. Zuckerberg which helps him pull together hoards of information on the fly, cut through layers of internal bureaucracy, compress time, and help engage with executives and staffers more responsively and effectively. Exactly what pre-AI CEOs spend endless hours on.
The hope is the Meta CEO AI Agent becomes the genesis of a new form of leadership, a 24/7 AI executive advisor, specifically designed for a more dynamic future. A digital right-hand man and a wise old owl put together that will elevate the effectiveness of the corner office, not replace it.
But who are we kidding?
In my view if AI becomes the right-hand man, the wise old owl, and the strategic guru behind the glass doors, there’s going to be far less need for a contemporary Chief Executive with Ivy League sheepskins on the wall. Am I wrong?
Still, less need does not mean no need. And most experts say I’m way too far out in front of my skis here. CEOs aren’t going anywhere fast, they say — not as long as they can keep their heads above the rising AI waterline. Which means learning to swim like a kid all over again.
The pros say the best way for CEOs to avoid being drowned or knocked out in this grudge match is to become the person who designs the human-AI operating model in the first place, not merely someone who uses AI tools occasionally or pawns off an AI rollout to consultants and managers to make it look like you’re still “the man.” Taking full charge is the only best practice.
An IBM study suggests you start with a complete top-to-bottom AI-guided business review. Essentially to rethink the C-suite for speed and clarity, create an AI-agent flywheel, customize an AI roll-out across multiple functions, orchestrate the human and AI datasets cohesively, and finally, prepare for unpredictable futures. I think that’s a bullseye plan!
On the same page, Capgemini’s AI research similarly says CEOs should strengthen governance, evaluate which decisions are “AI-ready, need human-AI chemistry, and can build robust data, security, and upskilling programs.”
Both of these robust approaches are useful engagements. But I also think many top dogs are at the crossroads of human vs. artificial intelligence leadership, and may not be up to the job. And if you’re not getting retrained for the fight, you will go down hard, as an AI Luddite.
The question is no longer whether AI will assist the CEO—it’s whether it will expose which CEOs are no longer needed.
So. Take the first step. Benchmark yourself.
Go deeper into your own current state of preparedness like a member of the Board would do in an interview. Ask your favorite AI to render proof of your relevance to your organization.
See if what you know, and what you think can stand up center ring, face-to-face with AI Iron Mike Tyson. You don’t have to defeat the champ, you just have to survive the fight.
Copy and paste this PROMPT into your AI text box: See if you’re on track or on your way to the mat.
It’s worth the insight.
[“Act as a ruthless but fair organizational strategist. First, interview me with 10 concise questions about my role, company, workflow, stakeholders, decision rights, and the outcomes I am measured on. Then use my answers to evaluate: what parts of my job are automatable now, what parts are AI-assisted, what parts are still human-defensible, and where my value moat is weak. Assess my role in my company and tell me whether I am becoming replaceable by AI if I do not change. Evaluate my relevance across these dimensions: decision-making, strategic judgment, relationship capital, domain expertise, communication, adaptability, and ability to create value that AI cannot easily replicate. Identify which parts of my role are automatable, which parts are defensible, and which skills I must develop to remain indispensable. Then give me a blunt risk rating from 1 to 10, explain why, and recommend the top 5 changes I should make in the next 90 days to increase my value to the organization.”]
Try it. You’ll be surprised.
Finally. There’s a reason we don’t hear much from those who thought the Internet was just a fad. The future of the CEO role is the AI-CEO. Don’t let the AI part punch the lights out of your career accomplishments.
Rick















